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​Customer Success: Put Your Money Where Your Mouth Is!

In B2B, often more than 70% of revenue occurs after the initial sale. CX professionals understand that achieving revenue targets means they must help customers achieve results, not just once, but every day, month, and year. Indeed, proclaiming a “customer focus” is practically a requirement for B2B mission statements. Yet, most companies merely pay lip service to customer retention strategies, and instead primarily invest in acquisition. What does it really mean to be focused on customer success versus customer acquisition? What does a true customer focused strategy look like? The authors use examples from their book “Competing for Customers” to illustrate the unifying principles and tactics necessary to achieve customer success.

Oracle Modern Customer Experience

Modern Customer Experience, Las Vegas - 1:00 pacific, April 26, 2017