​​Competing for Customers Blogs & Videos


  1. Introduction to Competing for Customers
    Introduction to the key premises of Competing for Customers, featuring Craig LeGrande
  2. Go Talk to a Customer!
    Interview with Pat O'Brien and Zive, Inc. CEO/Founder Eric Shashoua.
  3. Competing for Customers in a Global Economy: Making Customer Success a Part of Oracle's DNA
    Customer focus" and "customer advocacy" are no longer enough. Today, customers can walk away from a company's products and services at a moment's notice.